When creating content for Singapore SEO, it is helpful to anticipate what your audience from Singapore will ask in the search engine for your product and or service serving Singapore.
Overall Traffic Sources from Singapore:
Organic Search: ~ 70%
Direct: ~ 18%
Other: ~ 8%
Social Media: ~ 4% *Typical Website Data from Singapore
For most established businesses in Singapore, the majority of web traffic comes from search results and direct visits from Singapore. Social media is not a significant source from Singapore.
To verify, research your competitors in Singapore; if they lack a substantial social media presence throughout Singapore and yet are ranking higher than you, social media is unlikely a factor in your rankings for Singapore.
What's the CPC Trajectory in Singapore?
Cost-Per-Click rates are skyrocketing throughout Singapore:
Cost Per Click:
Paid Ads: (Increasing Costs)
Organic Search Results: (No Cost) *Typical Adword Data around Singapore
The area of "Singapore" requires a relatively high competitive bid for online ads. Since the Cost-Per-Click (CPC) for Paid Ads keep increasing in Singapore, it remains more cost-effective to prioritize Organic SEO over Paid Ads for Singapore.
To verify, use Google's Keyword Planner to research Singapore as a keyword along with your product(s) or service(s).
Thus, Singapore is a good example of when focusing on organic SEO is more affordable than paid online ads.
Why do Mobile visitors from Singapore matter?
Website Visitors Worldwide Desktop vs. Mobile vs. Tablet
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
The majority of visitors from Singapore use a mobile device to access websites.
Therefore, consider optimizing your website for mobile devices to accommodate your Singapore visitors.
Make it mobile-friendly.
Mobile-friendly websites consist of web pages that are responsive to the Singapore visitors' phone screen size.
Also, the source-code is normally reduced to only use what is necessary on smaller screens.
By reducing the website's source-code and file sizes, it improves the load times in Singapore.
Thus, Mobile-friendly websites typically improve the Page Speed for your Singapore visitors.
Why Page Speed Matters for Singapore SEO?
When do Singapore visitors quickly leave (Bounce)?
Page Load Time:
Probability of Bounce:
1s to 3s
+32%
1s to 5s
+90%
1s to 6s
+106%
1s to 10s
+123%
*Source: thinkwithGoogle
A faster Page Speed correlates to a lower bounce rate from Singapore. A lower bounce rate is better for your Singapore SEO over time.
To make your website Mobile-friendly, use Google's SEO tools starting with PageSpeed Insights.
Since Google is the predominantly used search engine in Singapore, consider using Google's SEO tools such as PageSpeed Insights.
What is the Trajectory for Singapore SEO?
Is your website Mobile-Friendly for 2025 and beyond?
Desktop vs Mobile vs Tablet
Web Traffic Market Share Worldwide:
2011
2014
2017
2020
2023
100%
75%
50%
25%
0%
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
For each passing year, more users from Singapore are using mobile devices for web browsing.
Is your website already Mobile-Friendly for your online visitors from Singapore?
To check, use Google's PageSpeed Insights and see if your scores are 90 or above.
PageSpeed Scoring for your visitors from Singapore
Interpreting the Scoring for Websites serving Singapore
Above is a typical example of scoring for Google PageSpeed Insights. The scores are assigned in the following four categories:
1. Performance
2. Accessibility
3. Best Practices
4. SEO
For any scores less than 100, the tool will inform you of ways to improve your score.
For each category, Google recommends achieving a Mobile score of 90 - 100 to ensure a user-friendly / mobile-friendly experience for your Singapore visitors.
To clarify, high or low scores do not necessarily reflect search engine rankings in Singapore. Instead, the scores correlate to index ability and bounce rates, which could affect rankings.
Website Add-ons for Singapore SEO
Self-Help tools to Promote Trust and Traffic
To improve bounce rates, certain seals or badges promote trust and can help your Singapore visitors stay on your site:
If applicable, you should check if your company is eligible for these free seals or badges. If so, they are easy to add on your website(s).
Where's the Audience beyond Singapore?
Identify your Geographic Keywords surrounding Singapore
The keyword "Singapore" is one of the top geographically targeted SEO keywords.
Due to this competition, Singapore SEO can be challenging to achieve, depending on the targeted industry in Singapore.
Therefore, consider expanding your reach beyond Singapore as well.
For local SEO outside of Singapore, identify and extract keywords from the region(s) that your business serves beyond Singapore.
If your business serves multiple regions surrounding Singapore, review the cities there that are most served neighboring Singapore.
Nevertheless, you should still limit and prioritize geographic keywords around Singapore to reduce the Bounce Rate.
SEO Vendors from Singapore
How to choose the right SEO vendors from Singapore?
The following should be factors in evaluating potential SEO vendors from Singapore:
Ability to rank high on Google for own keywords (ex. Singapore SEO)
