When creating content for Shanghai SEO, it is helpful to anticipate what your audience from Shanghai will ask in the search engine for your product and or service serving Shanghai.
Overall Traffic Sources from Shanghai:
Organic Search: ~ 70%
Direct: ~ 18%
Other: ~ 8%
Social Media: ~ 4% *Typical Website Data from Shanghai
For most established businesses in Shanghai, the majority of web traffic comes from search results and direct visits from Shanghai. Social media is not a significant source from Shanghai.
To verify, research your competitors in Shanghai; if they lack a substantial social media presence throughout Shanghai and yet are ranking higher than you, social media is unlikely a factor in your rankings for Shanghai.
What's the CPC Trajectory in Shanghai?
Cost-Per-Click rates are skyrocketing throughout Shanghai:
Cost Per Click:
Paid Ads: (Increasing Costs)
Organic Search Results: (No Cost) *Typical Adword Data around Shanghai
The area of "Shanghai" requires a relatively high competitive bid for online ads. Since the Cost-Per-Click (CPC) for Paid Ads keep increasing in Shanghai, it remains more cost-effective to prioritize Organic SEO over Paid Ads for Shanghai.
To verify, use Google's Keyword Planner to research Shanghai as a keyword along with your product(s) or service(s).
Thus, Shanghai is a good example of when focusing on organic SEO is more affordable than paid online ads.
Why do Mobile visitors from Shanghai matter?
Website Visitors Worldwide Desktop vs. Mobile vs. Tablet
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
The majority of visitors from Shanghai use a mobile device to access websites.
Therefore, consider optimizing your website for mobile devices to accommodate your Shanghai visitors.
Make it mobile-friendly.
Mobile-friendly websites consist of web pages that are responsive to the Shanghai visitors' phone screen size.
Also, the source-code is normally reduced to only use what is necessary on smaller screens.
By reducing the website's source-code and file sizes, it improves the load times in Shanghai.
Thus, Mobile-friendly websites typically improve the Page Speed for your Shanghai visitors.
Why Page Speed Matters for Shanghai SEO?
When do Shanghai visitors quickly leave (Bounce)?
Page Load Time:
Probability of Bounce:
1s to 3s
+32%
1s to 5s
+90%
1s to 6s
+106%
1s to 10s
+123%
*Source: thinkwithGoogle
A faster Page Speed correlates to a lower bounce rate from Shanghai. A lower bounce rate is better for your Shanghai SEO over time.
To make your website Mobile-friendly, use Google's SEO tools starting with PageSpeed Insights.
Since Google is the predominantly used search engine in Shanghai, consider using Google's SEO tools such as PageSpeed Insights.
What is the Trajectory for Shanghai SEO?
Is your website Mobile-Friendly for 2025 and beyond?
Desktop vs Mobile vs Tablet
Web Traffic Market Share Worldwide:
2011
2014
2017
2020
2023
100%
75%
50%
25%
0%
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
For each passing year, more users from Shanghai are using mobile devices for web browsing.
Is your website already Mobile-Friendly for your online visitors from Shanghai?
To check, use Google's PageSpeed Insights and see if your scores are 90 or above.
PageSpeed Scoring for your visitors from Shanghai
Interpreting the Scoring for Websites serving Shanghai
Above is a typical example of scoring for Google PageSpeed Insights. The scores are assigned in the following four categories:
1. Performance
2. Accessibility
3. Best Practices
4. SEO
For any scores less than 100, the tool will inform you of ways to improve your score.
For each category, Google recommends achieving a Mobile score of 90 - 100 to ensure a user-friendly / mobile-friendly experience for your Shanghai visitors.
To clarify, high or low scores do not necessarily reflect search engine rankings in Shanghai. Instead, the scores correlate to index ability and bounce rates, which could affect rankings.
Website Add-ons for Shanghai SEO
Self-Help tools to Promote Trust and Traffic
To improve bounce rates, certain seals or badges promote trust and can help your Shanghai visitors stay on your site:
If applicable, you should check if your company is eligible for these free seals or badges. If so, they are easy to add on your website(s).
Where's the Audience beyond Shanghai?
Identify your Geographic Keywords surrounding Shanghai
The keyword "Shanghai" is one of the top geographically targeted SEO keywords.
Due to this competition, Shanghai SEO can be challenging to achieve, depending on the targeted industry in Shanghai.
Therefore, consider expanding your reach beyond Shanghai as well.
For local SEO outside of Shanghai, identify and extract keywords from the region(s) that your business serves beyond Shanghai.
If your business serves multiple regions surrounding Shanghai, review the cities there that are most served neighboring Shanghai.
Nevertheless, you should still limit and prioritize geographic keywords around Shanghai to reduce the Bounce Rate.
SEO Vendors from Shanghai
How to choose the right SEO vendors from Shanghai?
The following should be factors in evaluating potential SEO vendors from Shanghai:
Ability to rank high on Google for own keywords (ex. Shanghai SEO)
