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San Francisco

SEO Marketing Plan
Tutorial / Tech Support




Steps to Improve SEO
in San Francisco:

Step 1.

Audit the Website for San Francisco SEO

Check for possible technical issues with your website serving San Francisco by using PageSpeed Insights, a free online tool by Google.
Audit Website ›

Step 2.

Optimize PageSpeed serving San Francisco

After diagnosing any Performance issues for San Francisco SEO, you will be informed of Opportunities to correct.
Optimize PageSpeed ›

Step 3.

Research Keywords from San Francisco

To increase the scope of your potential visitors from San Francisco, your website should increase the scope of its keywords targeting San Francisco.
Research Keywords ›

Step 4.

Create Content: On-Page SEO for San Francisco

When creating content for San Francisco SEO, it is helpful to anticipate what your audience from San Francisco will ask in the search engine for your product and or service serving San Francisco.
Create Content ›

Step 5.

Use Tools to Monitor Progress from San Francisco

There are a variety of Google tools that allow you to analyze your San Francisco web traffic data in detail.
Monitor Progress ›

Step 6.

Acquire Off-Page San Francisco SEO Support

If On-Page SEO is insufficient to meet your goals for San Francisco, consider acquiring Off-Page SEO services for San Francisco.
Off-Page Support ›
What Traffic Source Matters from San Francisco?

Average Overall Traffic Sources from San Francisco:


Overall Traffic Sources from San Francisco:
Organic Search: ~ 70%
Direct: ~ 18%
Other: ~ 8%
Social Media: ~ 4%
*Typical Website Data from San Francisco

For most established businesses in San Francisco, the majority of web traffic comes from search results and direct visits from San Francisco. Social media is not a significant source from San Francisco. To verify, research your competitors in San Francisco; if they lack a substantial social media presence throughout San Francisco and yet are ranking higher than you, social media is unlikely a factor in your rankings for San Francisco.
What's the CPC Trajectory in San Francisco?

Cost-Per-Click rates are skyrocketing throughout San Francisco:


Cost Per Click:
Paid Ads: (Increasing Costs)
Organic Search Results: (No Cost)
*Typical Adword Data around San Francisco

The area of "San Francisco" requires a relatively high competitive bid for online ads. Since the Cost-Per-Click (CPC) for Paid Ads keep increasing in San Francisco, it remains more cost-effective to prioritize Organic SEO over Paid Ads for San Francisco.

To verify, use Google's Keyword Planner to research San Francisco as a keyword along with your product(s) or service(s). Thus, San Francisco is a good example of when focusing on organic SEO is more affordable than paid online ads.
Why do Mobile visitors from San Francisco matter?

Website Visitors Worldwide
Desktop vs. Mobile vs. Tablet

39% Desktop
59% Mobile
2% Tablet
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats

The majority of visitors from San Francisco use a mobile device to access websites. Therefore, consider optimizing your website for mobile devices to accommodate your San Francisco visitors. Make it mobile-friendly.

Mobile-friendly websites consist of web pages that are responsive to the San Francisco visitors' phone screen size. Also, the source-code is normally reduced to only use what is necessary on smaller screens. By reducing the website's source-code and file sizes, it improves the load times in San Francisco. Thus, Mobile-friendly websites typically improve the Page Speed for your San Francisco visitors.
Why Page Speed Matters for San Francisco SEO?

When do San Francisco visitors quickly leave (Bounce)?

Page Load Time:
Probability of Bounce:
1s to 3s
+32%

1s to 5s
+90%

1s to 6s
+106%

1s to 10s
+123%

*Source: thinkwithGoogle


A faster Page Speed correlates to a lower bounce rate from San Francisco. A lower bounce rate is better for your San Francisco SEO over time.

To make your website Mobile-friendly, use Google's SEO tools starting with PageSpeed Insights.
Why Google tools Matter for San Francisco SEO?

Search Engine Market Share Worldwide:


Search Engine:
Google: ~ 92.6%
Bing: ~ 2.79%
Yandex: ~ 1.65%
Yahoo: ~ 1.1%
DuckDuckGo: ~ 0.52%
Baidu: ~ 0.44%
Other
*Source: StatCounter GlobalStats

Since Google is the predominantly used search engine in San Francisco, consider using Google's SEO tools such as PageSpeed Insights.
What is the Trajectory for San Francisco SEO?

Is your website Mobile-Friendly for 2024 and beyond?

Desktop vs Mobile vs Tablet
Web Traffic Market Share Worldwide:

  • 2011
  • 2014
  • 2017
  • 2020
  • 2023
  • 100%
  • 75%
  • 50%
  • 25%
  • 0%
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats

For each passing year, more users from San Francisco are using mobile devices for web browsing. Is your website already Mobile-Friendly for your online visitors from San Francisco? To check, use Google's PageSpeed Insights and see if your scores are 90 or above.
PageSpeed Scoring for your visitors from San Francisco

Interpreting the Scoring for Websites serving San Francisco

16 Performance
98 Accessibility
93 Best Practices
87 SEO
Performance
Accessibility
Best Practices
SEO
Quality Score:
90 - 100
50 - 89
0 - 49
*Source: PageSpeed Insights

Above is a typical example of scoring for Google PageSpeed Insights. The scores are assigned in the following four categories:
1. Performance
2. Accessibility
3. Best Practices
4. SEO

For any scores less than 100, the tool will inform you of ways to improve your score.
For each category, Google recommends achieving a Mobile score of 90 - 100 to ensure a user-friendly / mobile-friendly experience for your San Francisco visitors.

To clarify, high or low scores do not necessarily reflect search engine rankings in San Francisco. Instead, the scores correlate to index ability and bounce rates, which could affect rankings.
Website Add-ons for San Francisco SEO

Self-Help tools to Promote Trust and Traffic



To improve bounce rates, certain seals or badges promote trust and can help your San Francisco visitors stay on your site:
If applicable, you should check if your company is eligible for these free seals or badges. If so, they are easy to add on your website(s).


Where's the Audience beyond San Francisco?

Identify your Geographic Keywords surrounding San Francisco

The keyword "San Francisco" is one of the top geographically targeted SEO keywords. Due to this competition, San Francisco SEO can be challenging to achieve, depending on the targeted industry in San Francisco. Therefore, consider expanding your reach beyond San Francisco as well.

For local SEO outside of San Francisco, identify and extract keywords from the region(s) that your business serves beyond San Francisco. If your business serves multiple regions surrounding San Francisco, review the cities there that are most served neighboring San Francisco. Nevertheless, you should still limit and prioritize geographic keywords around San Francisco to reduce the Bounce Rate.



SEO Vendors from San Francisco

How to choose the right SEO vendors from San Francisco?

The following should be factors in evaluating potential SEO vendors from San Francisco:
  • Ability to rank high on Google for own keywords (ex. San Francisco SEO)
  • PageSpeed Insights: 90+ Scores for own website
  • Experience:
    • SEO
    • Web Development & Programming
    • Established and Incorporated
    • At least a few years in business
  • Minimal Outsourcing
  • Affordable Cost



Waitlist for San Francisco SEO

Still need support for San Francisco SEO?

Hopefully, this tutorial will help improve your San Francisco Organic SEO.

Here endeth the lesson.

Currently, we are not accepting new clients from San Francisco.

Update: Our Waitlist is Closed.
SEO in San Francisco


This San Francisco SEO tutorial was crafted with in the United States. Incorporated and established since 2007.