When creating content for Rome SEO, it is helpful to anticipate what your audience from Rome will ask in the search engine for your product and or service serving Rome.
Overall Traffic Sources from Rome:
Organic Search: ~ 70%
Direct: ~ 18%
Other: ~ 8%
Social Media: ~ 4% *Typical Website Data from Rome
For most established businesses in Rome, the majority of web traffic comes from search results and direct visits from Rome. Social media is not a significant source from Rome.
To verify, research your competitors in Rome; if they lack a substantial social media presence throughout Rome and yet are ranking higher than you, social media is unlikely a factor in your rankings for Rome.
What's the CPC Trajectory in Rome?
Cost-Per-Click rates are skyrocketing throughout Rome:
Cost Per Click:
Paid Ads: (Increasing Costs)
Organic Search Results: (No Cost) *Typical Adword Data around Rome
The area of "Rome" requires a relatively high competitive bid for online ads. Since the Cost-Per-Click (CPC) for Paid Ads keep increasing in Rome, it remains more cost-effective to prioritize Organic SEO over Paid Ads for Rome.
To verify, use Google's Keyword Planner to research Rome as a keyword along with your product(s) or service(s).
Thus, Rome is a good example of when focusing on organic SEO is more affordable than paid online ads.
Why do Mobile visitors from Rome matter?
Website Visitors Worldwide Desktop vs. Mobile vs. Tablet
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
The majority of visitors from Rome use a mobile device to access websites.
Therefore, consider optimizing your website for mobile devices to accommodate your Rome visitors.
Make it mobile-friendly.
Mobile-friendly websites consist of web pages that are responsive to the Rome visitors' phone screen size.
Also, the source-code is normally reduced to only use what is necessary on smaller screens.
By reducing the website's source-code and file sizes, it improves the load times in Rome.
Thus, Mobile-friendly websites typically improve the Page Speed for your Rome visitors.
Why Page Speed Matters for Rome SEO?
When do Rome visitors quickly leave (Bounce)?
Page Load Time:
Probability of Bounce:
1s to 3s
+32%
1s to 5s
+90%
1s to 6s
+106%
1s to 10s
+123%
*Source: thinkwithGoogle
A faster Page Speed correlates to a lower bounce rate from Rome. A lower bounce rate is better for your Rome SEO over time.
To make your website Mobile-friendly, use Google's SEO tools starting with PageSpeed Insights.
Since Google is the predominantly used search engine in Rome, consider using Google's SEO tools such as PageSpeed Insights.
What is the Trajectory for Rome SEO?
Is your website Mobile-Friendly for 2025 and beyond?
Desktop vs Mobile vs Tablet
Web Traffic Market Share Worldwide:
2011
2014
2017
2020
2023
100%
75%
50%
25%
0%
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
For each passing year, more users from Rome are using mobile devices for web browsing.
Is your website already Mobile-Friendly for your online visitors from Rome?
To check, use Google's PageSpeed Insights and see if your scores are 90 or above.
PageSpeed Scoring for your visitors from Rome
Interpreting the Scoring for Websites serving Rome
Above is a typical example of scoring for Google PageSpeed Insights. The scores are assigned in the following four categories:
1. Performance
2. Accessibility
3. Best Practices
4. SEO
For any scores less than 100, the tool will inform you of ways to improve your score.
For each category, Google recommends achieving a Mobile score of 90 - 100 to ensure a user-friendly / mobile-friendly experience for your Rome visitors.
To clarify, high or low scores do not necessarily reflect search engine rankings in Rome. Instead, the scores correlate to index ability and bounce rates, which could affect rankings.
Website Add-ons for Rome SEO
Self-Help tools to Promote Trust and Traffic
To improve bounce rates, certain seals or badges promote trust and can help your Rome visitors stay on your site:
If applicable, you should check if your company is eligible for these free seals or badges. If so, they are easy to add on your website(s).
Where's the Audience beyond Rome?
Identify your Geographic Keywords surrounding Rome
The keyword "Rome" is one of the top geographically targeted SEO keywords.
Due to this competition, Rome SEO can be challenging to achieve, depending on the targeted industry in Rome.
Therefore, consider expanding your reach beyond Rome as well.
For local SEO outside of Rome, identify and extract keywords from the region(s) that your business serves beyond Rome.
If your business serves multiple regions surrounding Rome, review the cities there that are most served neighboring Rome.
Nevertheless, you should still limit and prioritize geographic keywords around Rome to reduce the Bounce Rate.
SEO Vendors from Rome
How to choose the right SEO vendors from Rome?
The following should be factors in evaluating potential SEO vendors from Rome:
Ability to rank high on Google for own keywords (ex. Rome SEO)
