photo description
New York City

SEO Marketing Plan
Tutorial / Tech Support




Steps to Improve SEO
in New York City:

Step 1.

Audit the Website for New York City SEO

Check for possible technical issues with your website serving New York City by using PageSpeed Insights, a free online tool by Google.
Audit Website ›

Step 2.

Optimize PageSpeed serving New York City

After diagnosing any Performance issues for New York City SEO, you will be informed of Opportunities to correct.
Optimize PageSpeed ›

Step 3.

Research Keywords from New York City

To increase the scope of your potential visitors from New York City, your website should increase the scope of its keywords targeting New York City.
Research Keywords ›

Step 4.

Create Content: On-Page SEO for New York City

When creating content for New York City SEO, it is helpful to anticipate what your audience from New York City will ask in the search engine for your product and or service serving New York City.
Create Content ›

Step 5.

Use Tools to Monitor Progress from New York City

There are a variety of Google tools that allow you to analyze your New York City web traffic data in detail.
Monitor Progress ›

Step 6.

Acquire Off-Page New York City SEO Support

If On-Page SEO is insufficient to meet your goals for New York City, consider acquiring Off-Page SEO services for New York City.
Off-Page Support ›
What Traffic Source Matters from New York City?

Average Overall Traffic Sources from New York City:


Overall Traffic Sources from New York City:
Organic Search: ~ 70%
Direct: ~ 18%
Other: ~ 8%
Social Media: ~ 4%
*Typical Website Data from New York City

For most established businesses in New York City, the majority of web traffic comes from search results and direct visits from New York City. Social media is not a significant source from New York City. To verify, research your competitors in New York City; if they lack a substantial social media presence throughout New York City and yet are ranking higher than you, social media is unlikely a factor in your rankings for New York City.
What's the CPC Trajectory in New York City?

Cost-Per-Click rates are skyrocketing throughout New York City:


Cost Per Click:
Paid Ads: (Increasing Costs)
Organic Search Results: (No Cost)
*Typical Adword Data around New York City

The area of "New York City" requires a relatively high competitive bid for online ads. Since the Cost-Per-Click (CPC) for Paid Ads keep increasing in New York City, it remains more cost-effective to prioritize Organic SEO over Paid Ads for New York City.

To verify, use Google's Keyword Planner to research New York City as a keyword along with your product(s) or service(s). Thus, New York City is a good example of when focusing on organic SEO is more affordable than paid online ads.
Why do Mobile visitors from New York City matter?

Website Visitors Worldwide
Desktop vs. Mobile vs. Tablet

39% Desktop
59% Mobile
2% Tablet
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats

The majority of visitors from New York City use a mobile device to access websites. Therefore, consider optimizing your website for mobile devices to accommodate your New York City visitors. Make it mobile-friendly.

Mobile-friendly websites consist of web pages that are responsive to the New York City visitors' phone screen size. Also, the source-code is normally reduced to only use what is necessary on smaller screens. By reducing the website's source-code and file sizes, it improves the load times in New York City. Thus, Mobile-friendly websites typically improve the Page Speed for your New York City visitors.
Why Page Speed Matters for New York City SEO?

When do New York City visitors quickly leave (Bounce)?

Page Load Time:
Probability of Bounce:
1s to 3s
+32%

1s to 5s
+90%

1s to 6s
+106%

1s to 10s
+123%

*Source: thinkwithGoogle


A faster Page Speed correlates to a lower bounce rate from New York City. A lower bounce rate is better for your New York City SEO over time.

To make your website Mobile-friendly, use Google's SEO tools starting with PageSpeed Insights.
Why Google tools Matter for New York City SEO?

Search Engine Market Share Worldwide:


Search Engine:
Google: ~ 92.6%
Bing: ~ 2.79%
Yandex: ~ 1.65%
Yahoo: ~ 1.1%
DuckDuckGo: ~ 0.52%
Baidu: ~ 0.44%
Other
*Source: StatCounter GlobalStats

Since Google is the predominantly used search engine in New York City, consider using Google's SEO tools such as PageSpeed Insights.
What is the Trajectory for New York City SEO?

Is your website Mobile-Friendly for 2024 and beyond?

Desktop vs Mobile vs Tablet
Web Traffic Market Share Worldwide:

  • 2011
  • 2014
  • 2017
  • 2020
  • 2023
  • 100%
  • 75%
  • 50%
  • 25%
  • 0%
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats

For each passing year, more users from New York City are using mobile devices for web browsing. Is your website already Mobile-Friendly for your online visitors from New York City? To check, use Google's PageSpeed Insights and see if your scores are 90 or above.
PageSpeed Scoring for your visitors from New York City

Interpreting the Scoring for Websites serving New York City

9 Performance
95 Accessibility
100 Best Practices
67 SEO
Performance
Accessibility
Best Practices
SEO
Quality Score:
90 - 100
50 - 89
0 - 49
*Source: PageSpeed Insights

Above is a typical example of scoring for Google PageSpeed Insights. The scores are assigned in the following four categories:
1. Performance
2. Accessibility
3. Best Practices
4. SEO

For any scores less than 100, the tool will inform you of ways to improve your score.
For each category, Google recommends achieving a Mobile score of 90 - 100 to ensure a user-friendly / mobile-friendly experience for your New York City visitors.

To clarify, high or low scores do not necessarily reflect search engine rankings in New York City. Instead, the scores correlate to index ability and bounce rates, which could affect rankings.
Website Add-ons for New York City SEO

Self-Help tools to Promote Trust and Traffic



To improve bounce rates, certain seals or badges promote trust and can help your New York City visitors stay on your site:
If applicable, you should check if your company is eligible for these free seals or badges. If so, they are easy to add on your website(s).


Where's the Audience beyond New York City?

Identify your Geographic Keywords surrounding New York City

The keyword "New York City" is one of the top geographically targeted SEO keywords. Due to this competition, New York City SEO can be challenging to achieve, depending on the targeted industry in New York City. Therefore, consider expanding your reach beyond New York City as well.

For local SEO outside of New York City, identify and extract keywords from the region(s) that your business serves beyond New York City. If your business serves multiple regions surrounding New York City, review the cities there that are most served neighboring New York City. Nevertheless, you should still limit and prioritize geographic keywords around New York City to reduce the Bounce Rate.



SEO Vendors from New York City

How to choose the right SEO vendors from New York City?

The following should be factors in evaluating potential SEO vendors from New York City:
  • Ability to rank high on Google for own keywords (ex. New York City SEO)
  • PageSpeed Insights: 90+ Scores for own website
  • Experience:
    • SEO
    • Web Development & Programming
    • Established and Incorporated
    • At least a few years in business
  • Minimal Outsourcing
  • Affordable Cost



Waitlist for New York City SEO

Still need support for New York City SEO?

Hopefully, this tutorial will help improve your New York City Organic SEO.

Here endeth the lesson.

Currently, we are not accepting new clients from New York City.

Update: Our Waitlist is Closed.
SEO in New York City


This New York City SEO tutorial was crafted with in the United States. Incorporated and established since 2007.