When creating content for Mumbai SEO, it is helpful to anticipate what your audience from Mumbai will ask in the search engine for your product and or service serving Mumbai.
Overall Traffic Sources from Mumbai:
Organic Search: ~ 70%
Direct: ~ 18%
Other: ~ 8%
Social Media: ~ 4% *Typical Website Data from Mumbai
For most established businesses in Mumbai, the majority of web traffic comes from search results and direct visits from Mumbai. Social media is not a significant source from Mumbai.
To verify, research your competitors in Mumbai; if they lack a substantial social media presence throughout Mumbai and yet are ranking higher than you, social media is unlikely a factor in your rankings for Mumbai.
What's the CPC Trajectory in Mumbai?
Cost-Per-Click rates are skyrocketing throughout Mumbai:
Cost Per Click:
Paid Ads: (Increasing Costs)
Organic Search Results: (No Cost) *Typical Adword Data around Mumbai
The area of "Mumbai" requires a relatively high competitive bid for online ads. Since the Cost-Per-Click (CPC) for Paid Ads keep increasing in Mumbai, it remains more cost-effective to prioritize Organic SEO over Paid Ads for Mumbai.
To verify, use Google's Keyword Planner to research Mumbai as a keyword along with your product(s) or service(s).
Thus, Mumbai is a good example of when focusing on organic SEO is more affordable than paid online ads.
Why do Mobile visitors from Mumbai matter?
Website Visitors Worldwide Desktop vs. Mobile vs. Tablet
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
The majority of visitors from Mumbai use a mobile device to access websites.
Therefore, consider optimizing your website for mobile devices to accommodate your Mumbai visitors.
Make it mobile-friendly.
Mobile-friendly websites consist of web pages that are responsive to the Mumbai visitors' phone screen size.
Also, the source-code is normally reduced to only use what is necessary on smaller screens.
By reducing the website's source-code and file sizes, it improves the load times in Mumbai.
Thus, Mobile-friendly websites typically improve the Page Speed for your Mumbai visitors.
Why Page Speed Matters for Mumbai SEO?
When do Mumbai visitors quickly leave (Bounce)?
Page Load Time:
Probability of Bounce:
1s to 3s
+32%
1s to 5s
+90%
1s to 6s
+106%
1s to 10s
+123%
*Source: thinkwithGoogle
A faster Page Speed correlates to a lower bounce rate from Mumbai. A lower bounce rate is better for your Mumbai SEO over time.
To make your website Mobile-friendly, use Google's SEO tools starting with PageSpeed Insights.
Since Google is the predominantly used search engine in Mumbai, consider using Google's SEO tools such as PageSpeed Insights.
What is the Trajectory for Mumbai SEO?
Is your website Mobile-Friendly for 2025 and beyond?
Desktop vs Mobile vs Tablet
Web Traffic Market Share Worldwide:
2011
2014
2017
2020
2023
100%
75%
50%
25%
0%
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
For each passing year, more users from Mumbai are using mobile devices for web browsing.
Is your website already Mobile-Friendly for your online visitors from Mumbai?
To check, use Google's PageSpeed Insights and see if your scores are 90 or above.
PageSpeed Scoring for your visitors from Mumbai
Interpreting the Scoring for Websites serving Mumbai
Above is a typical example of scoring for Google PageSpeed Insights. The scores are assigned in the following four categories:
1. Performance
2. Accessibility
3. Best Practices
4. SEO
For any scores less than 100, the tool will inform you of ways to improve your score.
For each category, Google recommends achieving a Mobile score of 90 - 100 to ensure a user-friendly / mobile-friendly experience for your Mumbai visitors.
To clarify, high or low scores do not necessarily reflect search engine rankings in Mumbai. Instead, the scores correlate to index ability and bounce rates, which could affect rankings.
Website Add-ons for Mumbai SEO
Self-Help tools to Promote Trust and Traffic
To improve bounce rates, certain seals or badges promote trust and can help your Mumbai visitors stay on your site:
If applicable, you should check if your company is eligible for these free seals or badges. If so, they are easy to add on your website(s).
Where's the Audience beyond Mumbai?
Identify your Geographic Keywords surrounding Mumbai
The keyword "Mumbai" is one of the top geographically targeted SEO keywords.
Due to this competition, Mumbai SEO can be challenging to achieve, depending on the targeted industry in Mumbai.
Therefore, consider expanding your reach beyond Mumbai as well.
For local SEO outside of Mumbai, identify and extract keywords from the region(s) that your business serves beyond Mumbai.
If your business serves multiple regions surrounding Mumbai, review the cities there that are most served neighboring Mumbai.
Nevertheless, you should still limit and prioritize geographic keywords around Mumbai to reduce the Bounce Rate.
SEO Vendors from Mumbai
How to choose the right SEO vendors from Mumbai?
The following should be factors in evaluating potential SEO vendors from Mumbai:
Ability to rank high on Google for own keywords (ex. Mumbai SEO)
