When creating content for Melbourne SEO, it is helpful to anticipate what your audience from Melbourne will ask in the search engine for your product and or service serving Melbourne.
Overall Traffic Sources from Melbourne:
Organic Search: ~ 70%
Direct: ~ 18%
Other: ~ 8%
Social Media: ~ 4% *Typical Website Data from Melbourne
For most established businesses in Melbourne, the majority of web traffic comes from search results and direct visits from Melbourne. Social media is not a significant source from Melbourne.
To verify, research your competitors in Melbourne; if they lack a substantial social media presence throughout Melbourne and yet are ranking higher than you, social media is unlikely a factor in your rankings for Melbourne.
What's the CPC Trajectory in Melbourne?
Cost-Per-Click rates are skyrocketing throughout Melbourne:
Cost Per Click:
Paid Ads: (Increasing Costs)
Organic Search Results: (No Cost) *Typical Adword Data around Melbourne
The area of "Melbourne" requires a relatively high competitive bid for online ads. Since the Cost-Per-Click (CPC) for Paid Ads keep increasing in Melbourne, it remains more cost-effective to prioritize Organic SEO over Paid Ads for Melbourne.
To verify, use Google's Keyword Planner to research Melbourne as a keyword along with your product(s) or service(s).
Thus, Melbourne is a good example of when focusing on organic SEO is more affordable than paid online ads.
Why do Mobile visitors from Melbourne matter?
Website Visitors Worldwide Desktop vs. Mobile vs. Tablet
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
The majority of visitors from Melbourne use a mobile device to access websites.
Therefore, consider optimizing your website for mobile devices to accommodate your Melbourne visitors.
Make it mobile-friendly.
Mobile-friendly websites consist of web pages that are responsive to the Melbourne visitors' phone screen size.
Also, the source-code is normally reduced to only use what is necessary on smaller screens.
By reducing the website's source-code and file sizes, it improves the load times in Melbourne.
Thus, Mobile-friendly websites typically improve the Page Speed for your Melbourne visitors.
Why Page Speed Matters for Melbourne SEO?
When do Melbourne visitors quickly leave (Bounce)?
Page Load Time:
Probability of Bounce:
1s to 3s
+32%
1s to 5s
+90%
1s to 6s
+106%
1s to 10s
+123%
*Source: thinkwithGoogle
A faster Page Speed correlates to a lower bounce rate from Melbourne. A lower bounce rate is better for your Melbourne SEO over time.
To make your website Mobile-friendly, use Google's SEO tools starting with PageSpeed Insights.
Since Google is the predominantly used search engine in Melbourne, consider using Google's SEO tools such as PageSpeed Insights.
What is the Trajectory for Melbourne SEO?
Is your website Mobile-Friendly for 2025 and beyond?
Desktop vs Mobile vs Tablet
Web Traffic Market Share Worldwide:
2011
2014
2017
2020
2023
100%
75%
50%
25%
0%
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
For each passing year, more users from Melbourne are using mobile devices for web browsing.
Is your website already Mobile-Friendly for your online visitors from Melbourne?
To check, use Google's PageSpeed Insights and see if your scores are 90 or above.
PageSpeed Scoring for your visitors from Melbourne
Interpreting the Scoring for Websites serving Melbourne
Above is a typical example of scoring for Google PageSpeed Insights. The scores are assigned in the following four categories:
1. Performance
2. Accessibility
3. Best Practices
4. SEO
For any scores less than 100, the tool will inform you of ways to improve your score.
For each category, Google recommends achieving a Mobile score of 90 - 100 to ensure a user-friendly / mobile-friendly experience for your Melbourne visitors.
To clarify, high or low scores do not necessarily reflect search engine rankings in Melbourne. Instead, the scores correlate to index ability and bounce rates, which could affect rankings.
Website Add-ons for Melbourne SEO
Self-Help tools to Promote Trust and Traffic
To improve bounce rates, certain seals or badges promote trust and can help your Melbourne visitors stay on your site:
If applicable, you should check if your company is eligible for these free seals or badges. If so, they are easy to add on your website(s).
Where's the Audience beyond Melbourne?
Identify your Geographic Keywords surrounding Melbourne
The keyword "Melbourne" is one of the top geographically targeted SEO keywords.
Due to this competition, Melbourne SEO can be challenging to achieve, depending on the targeted industry in Melbourne.
Therefore, consider expanding your reach beyond Melbourne as well.
For local SEO outside of Melbourne, identify and extract keywords from the region(s) that your business serves beyond Melbourne.
If your business serves multiple regions surrounding Melbourne, review the cities there that are most served neighboring Melbourne.
Nevertheless, you should still limit and prioritize geographic keywords around Melbourne to reduce the Bounce Rate.
SEO Vendors from Melbourne
How to choose the right SEO vendors from Melbourne?
The following should be factors in evaluating potential SEO vendors from Melbourne:
Ability to rank high on Google for own keywords (ex. Melbourne SEO)
