When creating content for Madrid SEO, it is helpful to anticipate what your audience from Madrid will ask in the search engine for your product and or service serving Madrid.
Overall Traffic Sources from Madrid:
Organic Search: ~ 70%
Direct: ~ 18%
Other: ~ 8%
Social Media: ~ 4% *Typical Website Data from Madrid
For most established businesses in Madrid, the majority of web traffic comes from search results and direct visits from Madrid. Social media is not a significant source from Madrid.
To verify, research your competitors in Madrid; if they lack a substantial social media presence throughout Madrid and yet are ranking higher than you, social media is unlikely a factor in your rankings for Madrid.
What's the CPC Trajectory in Madrid?
Cost-Per-Click rates are skyrocketing throughout Madrid:
Cost Per Click:
Paid Ads: (Increasing Costs)
Organic Search Results: (No Cost) *Typical Adword Data around Madrid
The area of "Madrid" requires a relatively high competitive bid for online ads. Since the Cost-Per-Click (CPC) for Paid Ads keep increasing in Madrid, it remains more cost-effective to prioritize Organic SEO over Paid Ads for Madrid.
To verify, use Google's Keyword Planner to research Madrid as a keyword along with your product(s) or service(s).
Thus, Madrid is a good example of when focusing on organic SEO is more affordable than paid online ads.
Why do Mobile visitors from Madrid matter?
Website Visitors Worldwide Desktop vs. Mobile vs. Tablet
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
The majority of visitors from Madrid use a mobile device to access websites.
Therefore, consider optimizing your website for mobile devices to accommodate your Madrid visitors.
Make it mobile-friendly.
Mobile-friendly websites consist of web pages that are responsive to the Madrid visitors' phone screen size.
Also, the source-code is normally reduced to only use what is necessary on smaller screens.
By reducing the website's source-code and file sizes, it improves the load times in Madrid.
Thus, Mobile-friendly websites typically improve the Page Speed for your Madrid visitors.
Why Page Speed Matters for Madrid SEO?
When do Madrid visitors quickly leave (Bounce)?
Page Load Time:
Probability of Bounce:
1s to 3s
+32%
1s to 5s
+90%
1s to 6s
+106%
1s to 10s
+123%
*Source: thinkwithGoogle
A faster Page Speed correlates to a lower bounce rate from Madrid. A lower bounce rate is better for your Madrid SEO over time.
To make your website Mobile-friendly, use Google's SEO tools starting with PageSpeed Insights.
Since Google is the predominantly used search engine in Madrid, consider using Google's SEO tools such as PageSpeed Insights.
What is the Trajectory for Madrid SEO?
Is your website Mobile-Friendly for 2025 and beyond?
Desktop vs Mobile vs Tablet
Web Traffic Market Share Worldwide:
2011
2014
2017
2020
2023
100%
75%
50%
25%
0%
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
For each passing year, more users from Madrid are using mobile devices for web browsing.
Is your website already Mobile-Friendly for your online visitors from Madrid?
To check, use Google's PageSpeed Insights and see if your scores are 90 or above.
PageSpeed Scoring for your visitors from Madrid
Interpreting the Scoring for Websites serving Madrid
Above is a typical example of scoring for Google PageSpeed Insights. The scores are assigned in the following four categories:
1. Performance
2. Accessibility
3. Best Practices
4. SEO
For any scores less than 100, the tool will inform you of ways to improve your score.
For each category, Google recommends achieving a Mobile score of 90 - 100 to ensure a user-friendly / mobile-friendly experience for your Madrid visitors.
To clarify, high or low scores do not necessarily reflect search engine rankings in Madrid. Instead, the scores correlate to index ability and bounce rates, which could affect rankings.
Website Add-ons for Madrid SEO
Self-Help tools to Promote Trust and Traffic
To improve bounce rates, certain seals or badges promote trust and can help your Madrid visitors stay on your site:
If applicable, you should check if your company is eligible for these free seals or badges. If so, they are easy to add on your website(s).
Where's the Audience beyond Madrid?
Identify your Geographic Keywords surrounding Madrid
The keyword "Madrid" is one of the top geographically targeted SEO keywords.
Due to this competition, Madrid SEO can be challenging to achieve, depending on the targeted industry in Madrid.
Therefore, consider expanding your reach beyond Madrid as well.
For local SEO outside of Madrid, identify and extract keywords from the region(s) that your business serves beyond Madrid.
If your business serves multiple regions surrounding Madrid, review the cities there that are most served neighboring Madrid.
Nevertheless, you should still limit and prioritize geographic keywords around Madrid to reduce the Bounce Rate.
SEO Vendors from Madrid
How to choose the right SEO vendors from Madrid?
The following should be factors in evaluating potential SEO vendors from Madrid:
Ability to rank high on Google for own keywords (ex. Madrid SEO)
