When creating content for Lagos SEO, it is helpful to anticipate what your audience from Lagos will ask in the search engine for your product and or service serving Lagos.
Overall Traffic Sources from Lagos:
Organic Search: ~ 70%
Direct: ~ 18%
Other: ~ 8%
Social Media: ~ 4% *Typical Website Data from Lagos
For most established businesses in Lagos, the majority of web traffic comes from search results and direct visits from Lagos. Social media is not a significant source from Lagos.
To verify, research your competitors in Lagos; if they lack a substantial social media presence throughout Lagos and yet are ranking higher than you, social media is unlikely a factor in your rankings for Lagos.
What's the CPC Trajectory in Lagos?
Cost-Per-Click rates are skyrocketing throughout Lagos:
Cost Per Click:
Paid Ads: (Increasing Costs)
Organic Search Results: (No Cost) *Typical Adword Data around Lagos
The area of "Lagos" requires a relatively high competitive bid for online ads. Since the Cost-Per-Click (CPC) for Paid Ads keep increasing in Lagos, it remains more cost-effective to prioritize Organic SEO over Paid Ads for Lagos.
To verify, use Google's Keyword Planner to research Lagos as a keyword along with your product(s) or service(s).
Thus, Lagos is a good example of when focusing on organic SEO is more affordable than paid online ads.
Why do Mobile visitors from Lagos matter?
Website Visitors Worldwide Desktop vs. Mobile vs. Tablet
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
The majority of visitors from Lagos use a mobile device to access websites.
Therefore, consider optimizing your website for mobile devices to accommodate your Lagos visitors.
Make it mobile-friendly.
Mobile-friendly websites consist of web pages that are responsive to the Lagos visitors' phone screen size.
Also, the source-code is normally reduced to only use what is necessary on smaller screens.
By reducing the website's source-code and file sizes, it improves the load times in Lagos.
Thus, Mobile-friendly websites typically improve the Page Speed for your Lagos visitors.
Why Page Speed Matters for Lagos SEO?
When do Lagos visitors quickly leave (Bounce)?
Page Load Time:
Probability of Bounce:
1s to 3s
+32%
1s to 5s
+90%
1s to 6s
+106%
1s to 10s
+123%
*Source: thinkwithGoogle
A faster Page Speed correlates to a lower bounce rate from Lagos. A lower bounce rate is better for your Lagos SEO over time.
To make your website Mobile-friendly, use Google's SEO tools starting with PageSpeed Insights.
Since Google is the predominantly used search engine in Lagos, consider using Google's SEO tools such as PageSpeed Insights.
What is the Trajectory for Lagos SEO?
Is your website Mobile-Friendly for 2025 and beyond?
Desktop vs Mobile vs Tablet
Web Traffic Market Share Worldwide:
2011
2014
2017
2020
2023
100%
75%
50%
25%
0%
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
For each passing year, more users from Lagos are using mobile devices for web browsing.
Is your website already Mobile-Friendly for your online visitors from Lagos?
To check, use Google's PageSpeed Insights and see if your scores are 90 or above.
PageSpeed Scoring for your visitors from Lagos
Interpreting the Scoring for Websites serving Lagos
Above is a typical example of scoring for Google PageSpeed Insights. The scores are assigned in the following four categories:
1. Performance
2. Accessibility
3. Best Practices
4. SEO
For any scores less than 100, the tool will inform you of ways to improve your score.
For each category, Google recommends achieving a Mobile score of 90 - 100 to ensure a user-friendly / mobile-friendly experience for your Lagos visitors.
To clarify, high or low scores do not necessarily reflect search engine rankings in Lagos. Instead, the scores correlate to index ability and bounce rates, which could affect rankings.
Website Add-ons for Lagos SEO
Self-Help tools to Promote Trust and Traffic
To improve bounce rates, certain seals or badges promote trust and can help your Lagos visitors stay on your site:
If applicable, you should check if your company is eligible for these free seals or badges. If so, they are easy to add on your website(s).
Where's the Audience beyond Lagos?
Identify your Geographic Keywords surrounding Lagos
The keyword "Lagos" is one of the top geographically targeted SEO keywords.
Due to this competition, Lagos SEO can be challenging to achieve, depending on the targeted industry in Lagos.
Therefore, consider expanding your reach beyond Lagos as well.
For local SEO outside of Lagos, identify and extract keywords from the region(s) that your business serves beyond Lagos.
If your business serves multiple regions surrounding Lagos, review the cities there that are most served neighboring Lagos.
Nevertheless, you should still limit and prioritize geographic keywords around Lagos to reduce the Bounce Rate.
SEO Vendors from Lagos
How to choose the right SEO vendors from Lagos?
The following should be factors in evaluating potential SEO vendors from Lagos:
Ability to rank high on Google for own keywords (ex. Lagos SEO)
