When creating content for Hong Kong SEO, it is helpful to anticipate what your audience from Hong Kong will ask in the search engine for your product and or service serving Hong Kong.
Overall Traffic Sources from Hong Kong:
Organic Search: ~ 70%
Direct: ~ 18%
Other: ~ 8%
Social Media: ~ 4% *Typical Website Data from Hong Kong
For most established businesses in Hong Kong, the majority of web traffic comes from search results and direct visits from Hong Kong. Social media is not a significant source from Hong Kong.
To verify, research your competitors in Hong Kong; if they lack a substantial social media presence throughout Hong Kong and yet are ranking higher than you, social media is unlikely a factor in your rankings for Hong Kong.
What's the CPC Trajectory in Hong Kong?
Cost-Per-Click rates are skyrocketing throughout Hong Kong:
Cost Per Click:
Paid Ads: (Increasing Costs)
Organic Search Results: (No Cost) *Typical Adword Data around Hong Kong
The area of "Hong Kong" requires a relatively high competitive bid for online ads. Since the Cost-Per-Click (CPC) for Paid Ads keep increasing in Hong Kong, it remains more cost-effective to prioritize Organic SEO over Paid Ads for Hong Kong.
To verify, use Google's Keyword Planner to research Hong Kong as a keyword along with your product(s) or service(s).
Thus, Hong Kong is a good example of when focusing on organic SEO is more affordable than paid online ads.
Why do Mobile visitors from Hong Kong matter?
Website Visitors Worldwide Desktop vs. Mobile vs. Tablet
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
The majority of visitors from Hong Kong use a mobile device to access websites.
Therefore, consider optimizing your website for mobile devices to accommodate your Hong Kong visitors.
Make it mobile-friendly.
Mobile-friendly websites consist of web pages that are responsive to the Hong Kong visitors' phone screen size.
Also, the source-code is normally reduced to only use what is necessary on smaller screens.
By reducing the website's source-code and file sizes, it improves the load times in Hong Kong.
Thus, Mobile-friendly websites typically improve the Page Speed for your Hong Kong visitors.
Why Page Speed Matters for Hong Kong SEO?
When do Hong Kong visitors quickly leave (Bounce)?
Page Load Time:
Probability of Bounce:
1s to 3s
+32%
1s to 5s
+90%
1s to 6s
+106%
1s to 10s
+123%
*Source: thinkwithGoogle
A faster Page Speed correlates to a lower bounce rate from Hong Kong. A lower bounce rate is better for your Hong Kong SEO over time.
To make your website Mobile-friendly, use Google's SEO tools starting with PageSpeed Insights.
Since Google is the predominantly used search engine in Hong Kong, consider using Google's SEO tools such as PageSpeed Insights.
What is the Trajectory for Hong Kong SEO?
Is your website Mobile-Friendly for 2025 and beyond?
Desktop vs Mobile vs Tablet
Web Traffic Market Share Worldwide:
2011
2014
2017
2020
2023
100%
75%
50%
25%
0%
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
For each passing year, more users from Hong Kong are using mobile devices for web browsing.
Is your website already Mobile-Friendly for your online visitors from Hong Kong?
To check, use Google's PageSpeed Insights and see if your scores are 90 or above.
PageSpeed Scoring for your visitors from Hong Kong
Interpreting the Scoring for Websites serving Hong Kong
Above is a typical example of scoring for Google PageSpeed Insights. The scores are assigned in the following four categories:
1. Performance
2. Accessibility
3. Best Practices
4. SEO
For any scores less than 100, the tool will inform you of ways to improve your score.
For each category, Google recommends achieving a Mobile score of 90 - 100 to ensure a user-friendly / mobile-friendly experience for your Hong Kong visitors.
To clarify, high or low scores do not necessarily reflect search engine rankings in Hong Kong. Instead, the scores correlate to index ability and bounce rates, which could affect rankings.
Website Add-ons for Hong Kong SEO
Self-Help tools to Promote Trust and Traffic
To improve bounce rates, certain seals or badges promote trust and can help your Hong Kong visitors stay on your site:
If applicable, you should check if your company is eligible for these free seals or badges. If so, they are easy to add on your website(s).
Where's the Audience beyond Hong Kong?
Identify your Geographic Keywords surrounding Hong Kong
The keyword "Hong Kong" is one of the top geographically targeted SEO keywords.
Due to this competition, Hong Kong SEO can be challenging to achieve, depending on the targeted industry in Hong Kong.
Therefore, consider expanding your reach beyond Hong Kong as well.
For local SEO outside of Hong Kong, identify and extract keywords from the region(s) that your business serves beyond Hong Kong.
If your business serves multiple regions surrounding Hong Kong, review the cities there that are most served neighboring Hong Kong.
Nevertheless, you should still limit and prioritize geographic keywords around Hong Kong to reduce the Bounce Rate.
SEO Vendors from Hong Kong
How to choose the right SEO vendors from Hong Kong?
The following should be factors in evaluating potential SEO vendors from Hong Kong:
Ability to rank high on Google for own keywords (ex. Hong Kong SEO)
