When creating content for Berlin SEO, it is helpful to anticipate what your audience from Berlin will ask in the search engine for your product and or service serving Berlin.
Overall Traffic Sources from Berlin:
Organic Search: ~ 70%
Direct: ~ 18%
Other: ~ 8%
Social Media: ~ 4% *Typical Website Data from Berlin
For most established businesses in Berlin, the majority of web traffic comes from search results and direct visits from Berlin. Social media is not a significant source from Berlin.
To verify, research your competitors in Berlin; if they lack a substantial social media presence throughout Berlin and yet are ranking higher than you, social media is unlikely a factor in your rankings for Berlin.
What's the CPC Trajectory in Berlin?
Cost-Per-Click rates are skyrocketing throughout Berlin:
Cost Per Click:
Paid Ads: (Increasing Costs)
Organic Search Results: (No Cost) *Typical Adword Data around Berlin
The area of "Berlin" requires a relatively high competitive bid for online ads. Since the Cost-Per-Click (CPC) for Paid Ads keep increasing in Berlin, it remains more cost-effective to prioritize Organic SEO over Paid Ads for Berlin.
To verify, use Google's Keyword Planner to research Berlin as a keyword along with your product(s) or service(s).
Thus, Berlin is a good example of when focusing on organic SEO is more affordable than paid online ads.
Why do Mobile visitors from Berlin matter?
Website Visitors Worldwide Desktop vs. Mobile vs. Tablet
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
The majority of visitors from Berlin use a mobile device to access websites.
Therefore, consider optimizing your website for mobile devices to accommodate your Berlin visitors.
Make it mobile-friendly.
Mobile-friendly websites consist of web pages that are responsive to the Berlin visitors' phone screen size.
Also, the source-code is normally reduced to only use what is necessary on smaller screens.
By reducing the website's source-code and file sizes, it improves the load times in Berlin.
Thus, Mobile-friendly websites typically improve the Page Speed for your Berlin visitors.
Why Page Speed Matters for Berlin SEO?
When do Berlin visitors quickly leave (Bounce)?
Page Load Time:
Probability of Bounce:
1s to 3s
+32%
1s to 5s
+90%
1s to 6s
+106%
1s to 10s
+123%
*Source: thinkwithGoogle
A faster Page Speed correlates to a lower bounce rate from Berlin. A lower bounce rate is better for your Berlin SEO over time.
To make your website Mobile-friendly, use Google's SEO tools starting with PageSpeed Insights.
Since Google is the predominantly used search engine in Berlin, consider using Google's SEO tools such as PageSpeed Insights.
What is the Trajectory for Berlin SEO?
Is your website Mobile-Friendly for 2024 and beyond?
Desktop vs Mobile vs Tablet
Web Traffic Market Share Worldwide:
2011
2014
2017
2020
2023
100%
75%
50%
25%
0%
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats
For each passing year, more users from Berlin are using mobile devices for web browsing.
Is your website already Mobile-Friendly for your online visitors from Berlin?
To check, use Google's PageSpeed Insights and see if your scores are 90 or above.
PageSpeed Scoring for your visitors from Berlin
Interpreting the Scoring for Websites serving Berlin
Above is a typical example of scoring for Google PageSpeed Insights. The scores are assigned in the following four categories:
1. Performance
2. Accessibility
3. Best Practices
4. SEO
For any scores less than 100, the tool will inform you of ways to improve your score.
For each category, Google recommends achieving a Mobile score of 90 - 100 to ensure a user-friendly / mobile-friendly experience for your Berlin visitors.
To clarify, high or low scores do not necessarily reflect search engine rankings in Berlin. Instead, the scores correlate to index ability and bounce rates, which could affect rankings.
Website Add-ons for Berlin SEO
Self-Help tools to Promote Trust and Traffic
To improve bounce rates, certain seals or badges promote trust and can help your Berlin visitors stay on your site:
If applicable, you should check if your company is eligible for these free seals or badges. If so, they are easy to add on your website(s).
Where's the Audience beyond Berlin?
Identify your Geographic Keywords surrounding Berlin
The keyword "Berlin" is one of the top geographically targeted SEO keywords.
Due to this competition, Berlin SEO can be challenging to achieve, depending on the targeted industry in Berlin.
Therefore, consider expanding your reach beyond Berlin as well.
For local SEO outside of Berlin, identify and extract keywords from the region(s) that your business serves beyond Berlin.
If your business serves multiple regions surrounding Berlin, review the cities there that are most served neighboring Berlin.
Nevertheless, you should still limit and prioritize geographic keywords around Berlin to reduce the Bounce Rate.
SEO Vendors from Berlin
How to choose the right SEO vendors from Berlin?
The following should be factors in evaluating potential SEO vendors from Berlin:
Ability to rank high on Google for own keywords (ex. Berlin SEO)
