SEO Marketing Tech Support

Overall Traffic Sources:
Organic Search: ~ 70%
Direct: ~ 18%
Other: ~ 8%
Social Media: ~ 4%
*Typical Website Data

A properly optimized website will see the majority of web traffic coming from Google searches. Since other traffic sources (i.e. social media or paid ads) are relatively insubstantial, Organic SEO should be prioritized first in terms of ROI (Return on Investment).

In addition to traffic sources, site owners should focus on the concept of impressions in order to improve performance on Google Search. An impression is each instance your website is visible to a visitor using Google Search. This metric does not necessarily translate into clicks/visits to your website, but it is helpful in monitoring your position and frequency your website is displaying in the Google Search results.
Impressions can be monitored by using Google's free SEO tools (ex. Google Search Console).

Geographic keywords can affect bounce rate. Contrary to popular belief, you should only attempt to expand geographic keywords if it is applicable to your business, since visitors may leave (bounce). If visitors bounce, it decreases your SEO. Therefore, you should narrowly tailor to the areas that are relevant for your business.

With the use of IP addresses, Google can track the geographic locations of your visitors and measure the Bounce Rate. With this data, you can improve your ongoing Bounce Rate by limiting the geographic keywords to areas that are performing well.
This can be monitored by using Google's free SEO tools (ex. GA4 / Google Analytics 4).

Quality Score:
90 - 100
50 - 89
0 - 49
*Source: PageSpeed Insights

Above is an example of adequate scoring for Google PageSpeed Insights.
For each category, Google recommends achieving a Mobile score of 90 - 100.

A high score would indicate that your website is Mobile-Friendly, meaning it loads web pages faster. It impacts the Bounce Rate; if webpages load faster, users are less likely to grow impatient and leave.

Check the score of your own website using Google's PageSpeed Insights ›

Learn more now by getting started with the Tutorial ›