Overall Traffic Sources:
Organic Search:
~ 70%
Direct:
~ 18%
Other:
~ 8%
Social Media:
~ 4%
*Typical Website Data
A properly optimized website will see the majority of web traffic coming from Google searches.
Since other traffic sources (i.e. social media or paid ads) are relatively insubstantial, Organic SEO should be prioritized first in terms of ROI (Return on Investment).
In addition to traffic sources, site owners should focus on the concept of
impressions in order to improve performance on Google Search. An impression is each instance your website is visible to a visitor using Google Search.
This metric does not necessarily translate into clicks/visits to your website, but it is helpful in monitoring your position and frequency your website is displaying in the Google Search results.
Impressions can be monitored by using Google's free SEO tools (ex.
Google Search Console).