SEO Marketing Tech Support

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Does Organic SEO matter?

Average Overall Traffic Sources:


Overall Traffic Sources:
Organic Search: ~ 70%
Direct: ~ 18%
Other: ~ 8%
Social Media: ~ 4%
*Typical Website Data

A properly optimized website will see the majority of web traffic coming from Google searches. Since other traffic sources (i.e. social media or paid ads) are relatively insubstantial, Organic SEO should be prioritized first in terms of ROI (Return on Investment).

In addition to traffic sources, site owners should focus on the concept of impressions in order to improve performance on Google Search. An impression is each instance your website is visible to a visitor using Google Search. This metric does not necessarily translate into clicks/visits to your website, but it is helpful in monitoring your position and frequency your website is displaying in the Google Search results.
Impressions can be monitored by using Google's free SEO tools (ex. Google Search Console).
Bounce Rate

Does Bounce Rate matter?



Although website Content is normally considered the top factor for SEO, the top "metric" used by Google is actually the Bounce Rate.
Generally, Bounce Rate is the rate at which unique visitors quickly leave (reject) your website. It is the best metric to quickly improve your SEO, and it can be monitored using Google's free SEO tools (ex. GA4 / Google Analytics 4).

Does location matter?

Identify your Geographic Keywords

Geographic keywords can affect bounce rate. Contrary to popular belief, you should only attempt to expand geographic keywords if it is applicable to your business, since visitors may leave (bounce). If visitors bounce, it decreases your SEO. Therefore, you should narrowly tailor to the areas that are relevant for your business.

With the use of IP addresses, Google can track the geographic locations of your visitors and measure the Bounce Rate. With this data, you can improve your ongoing Bounce Rate by limiting the geographic keywords to areas that are performing well.
This can be monitored by using Google's free SEO tools (ex. GA4 / Google Analytics 4).




Does Mobile-Friendliness Matter?

Is your website Mobile-Friendly for 2024 and beyond?

Desktop vs Mobile vs Tablet
Web Traffic Market Share Worldwide:

  • 2011
  • 2014
  • 2017
  • 2020
  • 2023
  • 100%
  • 75%
  • 50%
  • 25%
  • 0%
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
6000
User Device:
Desktop
Mobile
Tablet
*Source: StatCounter GlobalStats

More users are using Mobile devices for web browsing each year. For websites that are not mobile-friendly, visitors are more likely to leave (bounce). Thus, your website should become Mobile Friendly because it can significantly influence the bounce rate.
PageSpeed Scoring

Is my website already Mobile Friendly?

90 Performance
95 Accessibility
98 Best Practices
100 SEO
Performance
Accessibility
Best Practices
SEO
Quality Score:
90 - 100
50 - 89
0 - 49
*Source: PageSpeed Insights

Above is an example of adequate scoring for Google PageSpeed Insights.
For each category, Google recommends achieving a Mobile score of 90 - 100.

A high score would indicate that your website is Mobile-Friendly, meaning it loads web pages faster. It impacts the Bounce Rate; if webpages load faster, users are less likely to grow impatient and leave.

Check the score of your own website using Google's PageSpeed Insights ›

Learn more now by getting started with the Tutorial ›